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SHOP AMERICA TOURISM CONFERENCE PROGRAM January 13-16, 2008 * Westin New Orleans at Canal Place To View Selected Presentation, Click on the highlighted Presenter Name Sunday, January 13
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| 2 to 5 PM | Early Arrivals, Registration Desk Open at Westin New Orleans at Canal Place |
| 6 to 8 PM | Cookin' Cajun Class and Dinner at RiverWalk Marketplace (Limited to first 50 with RSVP) |
| Monday, January 14 | |
| 8 to 5 PM | Registration Desk Open at Westin New Orleans at Canal Place |
| 8:30 AM to 2:30 PM |
New Orleans Katrina Voluntourism Program Make a difference! Hands on opportunity to work with your colleagues on a Katrina recovery-landscaping project coordinated with the Metropolitan New Orleans CVB and Beacon of Hope. Chair: Kate Cavaliere, Macerich. Motorcoach departs at 8:30 AM and returns to the hotel by 2:30 PM. Box lunches and tools provided. Attire: Work clothes, caps, sunscreen. |
| 3 to 4 PM | Shopping Tourism 101 Workshop. Highly recommended for first time delegates and those new to Shopping Tourism. Carolyn Feimster, CJF Marketing International. |
| 4 to 5 PM | Trade Secrets: How to Develop and Market Dynamic Packages with Shop America Tours. Rosemarie Reyes, Shop America Alliance. |
| 3 to 5 PM | Shop California Meeting. Antonette Eckert, California Travel & Tourism Commission and invited Shop CA partners. |
| 5:30 to 7 PM |
Welcome Reception at the Westin New Orleans hosted by Creative
Publishing Solutions/Mall Marketing Media. Hosts: Kayla Vigil, Tracy McNally
and Michael O'Connell, Creative Publishing Solutions/Mall Marketing Media. Shop America Scholarship Silent Auction Opens Co-Chairs Angel Williams, Miracle Mile Shops and Peggy Ziglin, Outlets of Colorado/Craig Realty. |
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Dinner on your own - Enjoy the French Quarter! Tuesday, January 15 |
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| 7:30 to 5 PM | Registration Desk open at Westin New Orleans at Canal Place. |
| 7:30 to 8:45 AM | Continental Breakfast: A World of Opportunities sponsored by Shop America Magazine. |
| 8:15 to 9 AM | Welcome and Shop America World View, Rosemary McCormick, Shop America Alliance. |
| 9 to 9:45 AM | LuxeShopTravel. Alf Nucifora, The Luxury Marketing Council presents insight on this lucrative market segment |
| 9:45 to 10:15 AM | Fashion At The Park. Chris Szalay, NorthPark Center. Experience Four Fabulous Days in Dallas with 19 Luxury Brands and a global clientele. |
| 10:15 to 10:30 AM | Coffee Break sponsored by AAA Show Your Card & Save |
| 10:30 to 11:15 AM | Girlfriend Getaways: New AAA Research profiles one of the hottest travel trends, Tom Wilt, AAA |
| 11:15 to 11:45 AM | There's No Such Thing As Tourism! A provocative call to action. Rick Still, Rick Still & Associates |
| 12 to 1:45 PM | Discover America Luncheon. Discover how DiscoverAmerica.com, the USA's new official international web site, will partner with Shop America Tours and promote USA destinations. Keynote Presenter: Julie Heizer, US Department of Commerce, Office of Travel and Tourism Industries. Discover America - USA Travel Guide and online marketing opportunities presented by Lisa Schwartz, Small World Publications. Official Welcome to New Orleans with Kim Priez, Metropolitan New Orleans CVB. Luncheon sponsored by Small World Publications, publisher of the Discover America - USA Travel Guide. |
| 2 to 2:30 PM | How to market to Latin America: reaching affluent fashionistas. Pablo Waissbluth, Group Publisher, Vogue Conde Nast México & Latinoamerica |
| 2:30 to 3:30 PM | Culture Tours And More-- What Travelers Want: Shopping plus Cultural Experiences. Sheila Armstrong, US Cultural & Heritage Tourism Marketing Council, Elizabeth M. Williams, Southern Food and Beverage Museum, and Sharon Calcote, Louisiana Office of Tourism. |
| 3:30 to 3:45 PM | Beverage Break sponsored by Florida Space Coast Office of Tourism |
| 3:45 to 4:30 PM | Shop & Surf-Florida Style with Rob Varley, Florida Space Coast Office of Tourism and Debbie Harvey, Ron Jon's Surf Shop |
| 4:30 to 5 PM | Shop & Spa= perfect partners! Learn how to partner with thousands of premier spa via SpaFinder.com. Steve Kane and Raul Diaz, Spafinder.com |
| 6 to 8 PM |
An Enchanted Evening at Muriel's historic home on Jackson Square with
cocktails, hors d'oeuvres, palm readers and resident ghosts. Host: Art
Jimenez and Brig Lawson, Shop Las Vegas and Las Vegas CVA. Shop America Scholarship Silent Auction Final Bidding! |
| Wednesday, January 16 | |
| 7:30 to 2 PM | Registration Desk Open at Westin New Orleans at Canal Place |
| 7:30 to 8:45 AM | Continental Breakfast sponsored by Grupo BT and Swishy magazine. |
| 8 to 8:15 AM | Increasing Your Share of the affluent Mexico Market presented by Victoria Barbosa-Pineda and Rebeca Saucedo, Grupo BT USA. |
| 8:15 to 8:45 AM | Tour Operator Talk: Mark Travel and Shop America Partnership includes United Vacations, Southwest Vacations, Funjet, Midwest Vacations and more. Learn why Mark Travel is a preferred Shop America tour operator partner. Mary Novak-Beatty, Mark International and Pat Lee, Pat Lee & Associates. |
| 8:45 to 9:45 AM | Gay Lesbian Tourism: Insights from Research and Strategies for Success, Thomas Roth, Community Marketing. A comprehensive and very practical orientation to opportunities in the gay and lesbian marketplace. Discussion includes a review and interpretation of Community Marketing's gay tourism research, including industry trends and projections. Learn what "gay-friendly" means, and how to ensure that your company is perceived favorably. |
| 9:45 to 10:45 AM | Happy Holidays- How Décor and Savvy Events Drive Holiday Tourism. Anita Boeker, Craig Realty; Peggy Ziglin, Outlets of Colorado and Gordon Becker, Becker Group. |
| 10:45 to 11 AM | Break sponsored by Shopping Center Business Magazine |
| 11 to 12 Noon | Culinary Tourism- Food For Thought. New ways to use cuisine and wine to brand and enhance travel experiences. Erik Wolf, International Culinary Tourism Association, Antonette Eckert, California Travel & Tourism Commission; Valerie Knoblauch, Finger Lakes Visitors Connection and Laura Mandala with Mandala Research and Consulting. |
| 12 to 2 PM | SASI AWARDS Luncheon and Shopping Tourism Person of the Year. Hosts: Brandace Berger Bruning, National SASI Award Chair, CenterCal Properties and Gordon Becker, Becker Group. Luncheon and SASI presentation sponsored by CenterCal Properties. Décor sponsored by Becker Group. |
| 2:15 to 3 PM | Cash In On Upscale RV Travel. Presented by Dottie Maitland, Maitland & Associates, and sponsored by Recreational Vehicle Association International. |
| 3 to 4 PM | Going Global with New Opportunities in Canada, Mexico, UK, Europe, Asia and Latin America. How To Profit from International Demand for US Shopping. Moderator: Art Jimenez, Las Vegas CVA and Shop Las Vegas; Anita Boeker, Craig Realty; Werner Escher, South Coast Plaza; Ann Ackerman, Talisman Companies and Kate Cavaliere, Macerich. |
| 4 to 5 PM | Innovative Partnerships-- New ways to grow and prosper. Bonnie Carlson, Bloomington MN CVB/Mall of America; Ben Petty, TaxFree Shopping/TaxFree Texas and Julie Grau, R&R Partners/Las Vegas CVA. Moderator: Jake Steinman, North American Journeys. |
| 5 PM | Thanks and Farewell. Conference Adjourns. |