SHOP AMERICA ALLIANCE MEMBERSHIP SERVICES 2008

Shop America's Mission: To Promote Shopping and Dining as the top Tourism Activities in North America.

SHOP AMERICA ALLIANCE BACKGROUND AND OVERVIEW
Shop America Alliance LLC is the exclusive travel trade organization representing more than 200 premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual Shop America Tourism Conference and SASI Awards, publishes Shop America Magazine and markets more than 150 shopping tours in 30 cities at shopamericatours.com and through leading tour operators and travel partners. Shop America is a founding partner of the US Cultural & Heritage Tourism Marketing Council. SAA's President serves on the Travel Industry Association's Board of Directors. For more information visit shopamericatours.com, uscht.com or call 707-224-3795

TOURISM PARTNERSHIPS AND CONTACTS
Shop America Alliance develops and manages marketing partnerships with leading travel firms and organizations worldwide and provides SAA members with leads, contacts and new opportunities for business development. SAA maintains tour operator and travel media databases available to SAA members. Shop America Alliance is an active member of Travel Industry Association of America (Board of Directors), Receptive Services Association, International Council of Shopping Centers, Travel & Tourism Coalition, VISIT FLORIDA, Shop California, Visit USA Committee UK and SeeAmerica/Canada, Luxury Marketing Council, International Culinary Tourism Association and the US Cultural & Heritage Tourism Marketing Council, representing all SAA partners and providing industry leadership.

TOURISM INFORMATION, IDEAS AND TREND ANALYSIS
SAA and monitors and reports on tourism trends and Shopping Tourism developments via ongoing member communications and DIRECTIONS E-newsletter. SAA is a source for media information on Shopping Tourism and frequently refers media to SAA members. SAA also publishes Tourism Training White Papers with the Museum Store Association and is developing the new official Shopping Tourism Study with the US Department of Commerce.

SHOP AMERICA TOURISM CONFERENCE AND SASI AWARDS
The Shop America Tourism Conference is held annually in a major shopping tourism destination to provide executive level education and networking opportunities for retail and tourism professionals. Shop America salutes innovation and honors marketing excellent through the SASI Awards and Shopping Tourism Person of the Year at the annual Conference.

SHOP AMERICA TOURS PACKAGING AND MARKETING
Shop America Tours is SAA's packaged tour sales division that markets commissionable shopping tours that generate revenue for SAA members. Shop America Tours are sold at shopamericatours.com and via leading travel partners including Mark International, Southwest Vacations, Funjet, Gray Line, Expedia.com, Orbitz.com, Travelocity.com, MLT NWA Worry Free Vacations, LasVegasAndMore.com, Viator, GTA, VacationsMadeEasy.com, TravelPlan Holidays, leading hotel web sites and DiscoverAmerica.com.

AAA PARTNERSHIP-- TOURISM TRACKING AND REWARDS PROGRAM
Shop America VIP/AAA Show Your Card & Save is SAA's exclusive tracking and rewards program that rewards visitors with discounts at participating SAA member locations. The VIP program has tracked over 2.5 million Shopper Tourists over the past six years. SAA works with top tour operators and select AAA/CAA clubs on the VIP program.

SHOP AMERICA MAGAZINE PROVIDES NATIONAL AND INTERNATIONAL MEDIA EXPOSURE
Shop America magazine, with a per issue circulation of 100,000-plus, is published each Spring and Fall, showcasing SAA members with consumer focused editorial and advertising. Shop America magazine is the only national shopping tourism magazine in North America and it is distributed in partnership with leading AAA/CAA Clubs and Essentially America in the UK as well as at major travel trade events.

ONGOING EDUCATION, COUNSEL, RECOMMENDED RESOURCES
Shop America Alliance offers ongoing education by providing speakers on Shopping Tourism, participating in major tourism meetings and providing tourism counsel to SAA members upon request. The Shop America Scholarship, presented in partnership with TIA, benefits deserving undergrad students in a tourism or hospitalities studies program. SAA's list of Recommended Resources includes consultants, agencies and travel experts who can enhance your tourism marketing programs.

TOURISM MARKETING, PR, TRAVEL TRADE SHOWS
Shop America Alliance promotes global awareness of the important economic impact of Shopping Tourism and specific SAA member locations and programs through PR, Travel Trade Shows, sales missions and direct marketing. www.shopamericavip.com is SAA's official web site for member information, AAA members and media. SAA member co-op marketing opportunities are available at several of the travel trade events SAA attends and leads are available to SAA members upon request. Click HERE to download the current Shop America Alliance Travel Trade Show schedule.

SHOP AMERICA COMMITTEE OPPORTUNITIES

Volunteer Today-- Get involved and make a difference! Email your committee selections to shopamericanews@aol.com

____Shop America Scholarship Committee- Angel Williams and Peggy Ziglin, co-chairs. Objective: oversee SAA Scholarship silent auction and work with TIA on recipient selection.

____Shop America Tours Committee-Kathy Anderson, Art Jimenez co-chairs. Objective: expand sales of Shop America Tours with enhanced packaging and marketing partnerships.

____Shop America Magazine Editorial Advisory Committee-Rosemary McCormick, Rosemarie Reyes, Michael O'Connell co-chairs. Objective: provide input and direction on SA Magazine editorial content.

____Partnership Committee-Pat Lee, Rosemarie Reyes, co-chairs. Objective: Develop and enhance SAA relationships with tour operators and travel partners.

____Shop America Tourism Conference Advisory Committee-Rosemary McCormick, Sheila Armstrong, co-chairs. Objective: develop program for annual conference, venue selection.

____ Canadian Marketing Committee-Anita Boeker, chair. Objective: Develop and implement strategies to increase shopping tourism from Canada.

____SASI AWARDS Committee-Brandace Berger Bruning, chair. Objective: seek out and recognize excellence in Shopping Tourism marketing.

____PR Committee-Sheila Armstrong, chair. Objective: produce annual SAA Media CD, maintain media lists, write and submit media releases, share media leads with SAA members.

____ Pow Wow Reception Planning Committee- Wendy Albert, Angel Williams, Pat Lee. Objective: plan and produce Shop America's Annual Private event at Pow Wow

SHOP AMERICA ALLIANCE ANNUAL PARTNERSHIP FEES
Shop America Alliance partnership is open to businesses dedicated to promoting Shopping and Dining Tourism. SAA offers a wide range of services and opportunities.

$600-DMO, regional shopping alliance, Non-Profit, Media, Agency, Resources
$2500- shopping centers, outlets, retailers or restaurants in regions with Sustaining Member DMO Partners underwriting fees (currently California, Florida, Las Vegas, New York City, Texas)
$3750-single location shopping center, outlet center
$2500-Retailers or Restaurants, up to 5 locations
$5000-National retailer or restaurant chain promoting 6 or more locations
$30,000-Sustaining Level Members for groups of shopping centers, outlets and DMOs with expanded marketing services
To nominate new SAA members or for more information, please contact Rosemary McCormick, 707-224-3795

SHOP AMERICA ALLIANCE 2008 SUSTAINING PARTNERS
California Travel & Tourism Commission/Shop California
Chelsea Premium Outlets
Craig Realty Group
Macerich
Museum Store Association
NYC & Company/Shop New York
Shop Las Vegas
Shop Texas
Taubman Centers
VISIT FLORIDA

SHOP AMERICA ALLIANCE TEAM